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31 января 2020 12:21

Moscow Domodedovo has launched an online duty-free shop

Moscow Domodedovo Airport has digitalized its sales of goods and services. In the first stage of the project, the airport has introduced an online platform for pre-ordering goods from duty-free shops. The service is available at market.dme.ru. Domodedovo has pioneered the launch of its own online e-commerce marketplace for duty-free goods. The largest airports in the world, including London (Heathrow), Singapore (Changi), Frankfurt (Frankfurt), Seoul (Incheon), are providing similar services.

The air hub is offering special features for its customers. Firstly, the pricing on the platform is 7% lower than in stores. Secondly, we are planning to introduce a group-buying feature. This way, a traveler receives a sharable link to the bag, allowing its friends to add the goods of their choice. The service will automatically place an order.

Prior to the launch, the platform is featuring over four thousand goods from Heinemann Duty Free shops. It is a leading company on the global travel retail market, operating shops at 74 airports in 28 countries. The catalog supports Russian and English languages. A customer can choose goods on the airport’s website and place an order online. Upon arrival at the airport, a traveler names the order reference and makes a purchase. Moreover, a customer can change the order at the shop without losing a discount.

Domodedovo is planning to employ the platform as an e-commerce hub for all service providers at the airport, including food, taxies, business lounges, etc. Later, the service can include large Moscow shops.

Moscow Domodedovo has collaborated with Mydutyfree to introduce the initiative. Earlier Mydutyfree provided an exclusive solution for pre-ordering duty-free goods at 11 airports in Western and Eastern Europe. The company has invented a unique product and successfully integrated it into the airport’s ecosystem. Moreover, Mydutyfree provides technical support for new sellers, creating catalogs and ensuring a seamless connection to the Domodedovo marketplace.

For further media inquiries, please contact:
Alexander Vlasov
Tel.: +7 (495) 795 34 27

Moscow Domodedovo Airport is one of the largest air hubs in Russia. Members of the world's leading airline alliances including Star Alliance and oneworld have chosen Moscow Domodedovo Airport for their flights to and from Moscow.

Gebr. Heinemann is one of the top players on the international travel retail market and the leader on the European market. It is the only family-run business among the global players of the travel retail industry. As a distributor, Gebr. Heinemann is supplying more than a 1,000 customers in 100-plus countries. In the retail sector, Gebr. Heinemann operates more than 340 Heinemann Duty Free & Travel Value shops, fashion label boutiques under license and concept shops at 74 airports in 28 countries, along with shops at border crossings and aboard cruise liners. In 2008, the company developed a branding concept designed to make its duty free and travel value shops truly unmistakable. The Heinemann Duty Free brand is now present at numerous airports worldwide On 150.000 square meters, the retail operation now serves more than 40 million customers annually. Gebr. Heinemann has maintained its Headquarters in what is now the HafenCity district of Hamburg/Germany since 1879. Cousins Claus and Gunnar Heinemann, representing the fourth generation of the family, as well as Gunnar’s son Max Heinemann manage the company.

Mydutyfree is the first online marketplace on the travel retail market, launched four years ago. Up to date, the service operates in 33 stores in six countries. Mydutyfree has a total audience of 110,000 registered users and a product base of 22,000 units of goods. .

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